How Verhuisservice24 generates conversions in one of the most competitive service markets in the Netherlands.
Marketing
Strategy
A scalable acquisition system for a national moving service
Verhuisservice24 operates in a market where timing matters.
People usually need a moving company once, often with urgency, and they compare multiple providers before making a decision. That makes online visibility critical. Not just to attract traffic, but to turn high intent searches into profitable moving requests.
Together with Sandstone, Verhuisservice24 built a performance marketing system focused on quality demand, conversion efficiency and sustainable acquisition costs.
The challenge
The moving industry is one of the most competitive local service markets in the Netherlands.
Search terms such as moving company, moving service, hire a moving company and moving to a new city are heavily contested by national platforms and regional providers.
That creates constant pressure on cost per click.
For Verhuisservice24, the challenge was clear: generate more moving requests while keeping acquisition costs under control. Visibility on the most important searches had to improve, without becoming dependent on constantly increasing ad budgets.
What we built
Sandstone rebuilt the Google Ads setup around search intent and conversion opportunity.
The system focused on:
Clear campaign structures
High intent keyword segmentation
Stronger ad relevance
Continuous bid optimisation
Search Impression Share monitoring
CPC and conversion rate control
The goal was not simply to generate more clicks.
The goal was to make every euro work harder by focusing spend on people with the highest likelihood of submitting a moving request.
The impact
Verhuisservice24 now has a performance system that generates new moving requests every day.
By continuously optimising search intent, ad relevance, CPCs and impression share, the company can grow with more control and less dependency on lead providers.
The next step is clear: shift more demand away from third party lead sources and build a stronger flow of owned leads through marketing.
That creates more control over cost, quality and scalability.
“In the moving industry, the winner is not the company with the highest budget. It is the company that appears at the right moment for the right customer.”
Zakaria | Sandstone
The results
In May 2026, the campaigns delivered:
18,652 ad impressions
1,616 clicks
273 conversions
11.82% conversion rate
These results show that Verhuisservice24 is not only attracting relevant traffic, but converting that traffic efficiently in a highly competitive market.
11.82%
Conversion rate
Owned lead
System replacing lead provider dependency
Next step
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